Each quarter we’re going leverage Pure Pricing’s datasets to look back and analyse how the UK phone sim-only market is evolving over time. We’ll review the market forces which impacted the decisions of the operators that compete within the phone sim-only market.

This review will look at calendar Q1 2020 with market data as at Tuesday, 31st March 2020.

We take a look at Raylo’s “lease don’t own” model offering new iPhones at lower monthly payments than standard network operator “finance to own” contracts.